There are many things that shape a company’s reputation, in the hospitality industry online reviews greatly influence the reputation. The online reviews have been introduced in the hospitality industry with a buzz. Online reviews have a great influence on the company’s soft assets. With the...
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Social media has become an important component of online marketing for the contemporary hospitality industry. Social media is widely used by marketing professionals in the hospitality industry. It is now evident that more and more establishments are placing themselves on the social media for increased...
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Social media has been a buzz in the hotel industry since a decade. Researches reveal that hotels customized with social media are likely to receive more web traffic than hotels not using social media. This implies having more revenues because hotels customized with social media...
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Various researches unveil that hotels using social media are likely to attract greater visitors than hotels not using social media as their marketing tool. Increase in web visitors is directly proportional to increase in revenues as it leads to direct commission-free reservations. The best part...
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Website is an important and integral part of digital marketing for the hospitality industry. For hoteliers to remain on top, their website content should be relevant. The importance of content management has increased even more with the changes in search engine algorithms. Content management is...
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Online reviews greatly shape a hotel’s reputation and managing and responding to them in an effective way is very important. Guest satisfaction is very important if you want to maintain a good reputation about your hotel. Travelers post reviews about their experience on TripAdvisor’s site....
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Hotel reputation management is highly important for the hospitality industry due to the emergence of multiple social media tools and increased awareness among the potential travelers. People these days highly base their travel decisions on the reviews that are posted on sites and social media....
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TripAdvisor has created a buzz in the contemporary hospitality industry. It is one of the fastest growing travel sites that attract millions of potential customers. People find it not only beneficial but necessary to go though customer reviews before deciding about their travel destination. TripAdvisor...
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The hotel industry has been growing rapidly and so are its challenges and opportunities. Hotel information about its services, rooms, facilities, location and online reservation all occur online these days. Recognizing the importance of strong online presence of hotels it is now more critical to...
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The hospitality industry differs from other industries in a number of ways. As it’s a different industry, challenges faced by this industry are also different. It is one of those industries that has to readily accept and implement new marketing tools rapidly. They have to...
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