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Hotel Reputation Management

Online Hotel Reputation Management

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Internet marketing is a buzz in hospitality industry these days. Hoteliers have dual responsibility of managing both conventional and online marketing. Both social media reviews and monitoring solution specifically targeted for hotels, vacation rentals and restaurants are required for an effective online reputation management online...

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SEO strategy for hotels

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The SEO strategy for the hospitality has gone through revitalization with the advent of strong web competition among the hoteliers. Hotel SEO marketing techniques is one of the most passionately discussed topics these days. The buzz of online hotel marketing took up strong momentum during...

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Digital hospitality

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Digital marketing is the buzz in contemporary hospitality industry. A hotel’s website these days is useless if it gains popularity sans potential customers. Hotel sites need a definite and effective SEO strategy to elevate the site’s ranking. Online marketing deals with one of the most...

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Tripadvisor for hotels

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TripAdvisor is the world’s largest travel site that hosts millions of visitors each month. It enables travelers to plan and have the perfect holiday trip. The best thing about TripAdvisor is that it offers trusted advice from real travelers and a wide variety of travel...

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Online content marketing strategy

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The marketing strategies for businesses have undergone a drastic revitalization. Companies today no more rely on big advertising budgets to gain popularity among customers. This implies that even small businesses can flourish provided they follow a sound online marketing strategy. For the hospitality industry content...

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Hotels and content marketing

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Marketing has undergone a complete transformation since the advent of internet; companies around the world are striving hard to ensure their good online presence. Contemporary consumers have left behind the traditional world of marketing in which marketing was all about television commercials, newspapers and magazines....

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Content marketing for the hospitality industry

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Social media that mainly include blogs, media sharing sites, social contact sites and web-based rating platforms have truly changed the usage of the internet as a source of information. Increased significance of user generated content (UGC) put a greater emphasis on hotel managers towards monitoring their online reputation. E-reputation matters a lot for the contemporary hospitality industry. Content marketing is the active...

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