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Hotel Reputation Management

TripAdvisor and Hotels

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TripAdvisor is travel website that operates around seventeen brands that include Trip advisor, family vacation, one time, independent traveler, holiday lettings etc. TripAdvisor is one of the largest travel communities. However, it is criticized for permitting all inappropriate reviews posted about any hotel that harms...

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Why reviews matter for Hotels

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In the contemporary hotel industry having a good online reputation is a must. For that there have to be positive reviews because potential customers read those reviews before hitting upon some holiday destination. TripAdvisor is a successfully running travel reviews site that is considered very...

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Soft asset challenges

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One of the growing challenges of contemporary hotel industry is the management of its soft assets i-e identity and reputation. If managed well, it can lead to superior profits otherwise your business may lose competitive advantage. With the growing popularity and interactive power of social...

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Hospitality trends and TripAdvisor

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The contemporary hospitality industry is facing huge challenges especially with the emerging innovative hospitality trends in the competitive marketplace. In the much heightened domestic and international competition, there is survival of the fittest. Now the service of the hotel is not just to provide accommodation...

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Use of social networks

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All businesses these days need to develop an effective online marketing strategy. When talking about online marketing, social networks hold a vital position. It will definitely not be an overstatement that businesses overlooking the importance of marketing via social networks lag behind its competitors. With...

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TripAdvisor

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TripAdvisor is a website that operates proficiently seventeen travel related brands that include TripAdvisor, family vacation, one time, independent traveler, holiday lettings etc. It is one of the largest travel community around the world. TripAdvisor will help you find a perfect holiday resort. It enables...

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Online Reputation Management

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Internet marketing enables hotels to come closer to their guests and has become one of the most significant ways for attracting clientele yet managing business reputation has become a really tough challenge especially with huge global competition. These days businesses not only have to be...

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Hotel marketing strategy

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When it comes to hotel business hotel marketing is one of the most important tools for viability of your business. Establishing hotel’s online presence by creating and claiming your local listings is inevitable. Search engine optimization not only increases the popularity of your business but...

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