On average we increase TripAdvisor reviews for our clients by 83% within just 12 months which equates to a minimum average increase in revenue per year of *$15,324. *Revenue increase estimation is based on an average nightly rate of $71 and based on HotelNewsResource.com statistic “…about...
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Guest Satisfaction Index (GSI) [dropcaps type='normal' color='' background_color='' border_color='']G[/dropcaps]uest satisfaction index is a method of measuring a hotels performance. Traditionally hotels used to make important decisions like pricing based on a combination of demand forecasts, supply, competitor activity, operating costs and instinct. However in taking important decisions...
Read MoreBoost Hotel Reputation Creative innovate managers have successfully used LinkedIn to build business relationships, boost their hotel’s reputation and increase their sales. Most people do have a LinkedIn account but do not utilize its potential for gaining new business to the fullest. Before we discuss how to...
Read MoreReview Blackmail Social media has given customers new powers, and that is overall a good thing. But some customers try to make unreasonable demands and hold hotels hostage by threatening negative reviews. The threat of a negative review in today’s environment is quite significant. So what...
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Social Media This scenario is quite common now. Guests rant on social media about hotel service without saying anything to hotel staff. Guests are often able to strong arm hotels into giving them extra perks using their social media clout as a tool. Social media has empowered...
Read MoreHotel Reputation Case Study Hotel managers have to focus on hotel reputation management if they want to achieve success and keep up with competition. Hotel reputation management will lead to great sales and greater pricing power. We will illustrate this point with the case study of...
Read MoreHotels Using Social Networks In recent years the number of consumers interacting with brands on social networks has nearly doubled. This for hotels brings new challenges and opportunities. Hotels can stand out from the competition by providing a great service on social networks. A survey conducted showed...
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The case study of HKHotels shows a hotel group which has developed effective marketing strategies of managing hotel reputation via online reviews. HKHotels is a group comprising of four luxury hotels in New York City, Casablanca hotel, Library Hotel, Hotel Elysee and Hotel Giraffe. These hotels...
Read MoreIn recent years there has been a plethora of articles and communication strategy workshops highlighting a hotel’s need of having a social media presence and how a Facebook page or tweeting can lead to converting online followers into brand ambassadors. But the influence of online...
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Most hotel managers are masters in the art of dealing with on-property complaints but often those skills are not translated to their online “face”. Online hotel reviews are public and highly valued by prospective customers. For most hotel managers responding to online hotel reviews has...
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