Digital marketing is the buzz in contemporary hospitality industry. A hotel’s website these days is useless if it gains popularity sans potential customers. Hotel sites need a definite and effective SEO strategy to elevate the site’s ranking. Online marketing deals with one of the most important soft assets of the business that is its reputation. Reputation determines popularity with in turn results in attracting more customers that ultimately lead to higher revenues. The SEO strategy for the hospitality industry is different from conventional SEO strategies. It requires real time reviews because it’s the base upon which potential customers make their travel decisions. Customers go through reviews before deciding about the holiday destination and hotel. Online reviews greatly shape the reputation of businesses these days. It’s the reviews that reveal whether the business has satisfied customers or not. TripAdvisor manages customer reviews in an efficient way and is considered one of the top travel sites. Reviews are posted on TripAdvisor after they are gone through verification process. Hotels need to get their site registered with TripAdvisor as it increases online engagement with potential travelers. TripAdvisor is a trusted travel site and as it has a very strong web presence probability of getting more customers increases.