About This Project
For the contemporary hospitality industry website is an integral part of advertising and digital marketing process. It assists hoteliers to promote their brand and manage their sales and revenue channels effectively and cost efficiently. We all know that content is the heart of any website as it contains all information. Content Management System (CMS) permits hotels to create and update the content on the hotel’s website. Managing the content of any hotel includes incessantly managing and updating promotional content, deals, discounts, reservation details, reviews, maps, events, banners, local area attractions, text, images, page urls, hotel packages and metadata. In order to keep pace with the increasing competition it is inevitable for the hoteliers to have a dynamic, incessantly updated with useful content yet easy to navigate website. Social media is an important and highly popular tool to promote useful content among potential customers. With the heightened competition among the hoteliers it has become inevitable to have an effective and cost efficient marketing strategy. Content management is very important tool of digital marketing and it should be given preference by the marketing managers. Content management system helps in securing ranks in search engines thereby increasing the business’s popularity and potential guests.