Social media marketing and hotels

About This Project

Social media has completely revitalized the marketing system especially in the hospitality industry. Social media is one of the most vital tools of modern day marketing of hotels. Social media is way more than mere marketing as it manages two-way traffic; giving and receiving messages or information. Marketing revolves around giving information to the customers without involving their response to that. As it manages one way traffic it does not caters to questions that come from the other side. Social media has done a great deal in revitalizing the conventional marketing system. Through social media not only information can be spread among potential clients but their response and queries can also be catered. Many hotels have made a huge difference in their popularity and revenues by incorporating social media as their vital marketing tool. Social media is an extraordinary extension of the hotel’s website that allows hoteliers to reach out to huge web traffic. Social media enhances the level of engagement of hoteliers with their clients in an effective way. Through social media hoteliers become aware of the level of customer satisfaction so that they can improve their service and facilities. Social media has widespread effects and promotes businesses.