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SEO for the hospitality industry

  |   Hotel Reputation Management   |   No comment

The hospitality industry differs from other industries in a number of ways. As it’s a different industry, challenges faced by this industry are also different. It is one of those industries that has to readily accept and implement new marketing tools rapidly. They have to put in more e-commerce efforts than any other business. Hotel SEO has undergone huge changes since past few years and contemporary hotels need to catch up with the emerging tech requirements in their strategies. Search engine optimization and its tools are different for hospitality industry from other businesses. There is an over abundance of content, information and articles about SEO in general; there is a paucity of content that particularly deals with SEO for hotels and the hospitality industry. The hospitality industry is unique and it has myriads of opportunities and challenges that other industries do not have. They do not use the same offline business models as other companies so why should they use the same SEO strategies. SEO is as important as offline marketing, these days it has even surpassed the offline marketing as huge segment of hotel customers are present online who base their travel decisions online.