TripAdvisor and content marketing tools
It is now a highly recognized fact that customers give value to online content and real traveler reviews before landing on some holiday resort. Contemporary customers do a lot of research before making a final travel decision, such as a destination choice, best modes of transportation and when to travel. All this puts a heavy challenge on the part of hoteliers of creating useful travel content. TripAdvisor provides hotels that are listed with it with myriads of content tools and too with easy navigation. Some of the best and easiest tools to engage more customers are full review form tool, content syndication, TripAdvisor’s free widget centre, review collection platform which can be featured on the partner’s website along with tripadvisor. Through this tool the hotel site via TripAdvisor receives more than 60 million unique visitors each month. Content syndication allows the registered hotel to integrate TripAdvisor’s content in to their own site to engage wide range of customers. TripAdvisor provides very easy and cost-effective content marketing tools for its listed hotels. In this way hotels can reach out to a wide web audience. Apart from these tools TripAdvisor provides many other additional tool, options and services for business listing enhancement.