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Why reviews matter for Hotels

  |   Hotel Reputation Management   |   No comment

In the contemporary hotel industry having a good online reputation is a must. For that there have to be positive reviews because potential customers read those reviews before hitting upon some holiday destination. TripAdvisor is a successfully running travel reviews site that is considered very trustworthy when it comes to panning about holiday and travel. TripAdvisor recently celebrated an impressive new threshold and hit 100 million reviews and opinions. This 100 million reviews milestone cover more than 2.5 million accommodations, attractions restaurants and local businesses in over 116,000 destinations. Reviews are of significant importance for hotels as positive reviews have the ability to bring in customers. Online review monitoring is an essential yet challenging task for the managers, where positive reviews can bring in huge clientele negative reviews can not only ruin business reputation but business will also loose potential customers. According to a report approximately 8 out of every 10 consumers in USA check online reviews before buying a product or service. Bad reviews adversely affect the company’s soft assets, for that there are special review trackers that filter reviews so that the company’s online reputation is not badly affected. Online reviews definitely shape today’s decision of purchasing a product or a service.